Building sustainable technology infrastructure is necessary to mitigate global warming and the worst impacts of climate change. We are leading the way by designing and building products and delivering services that allow our customers to dramatically decrease their own environmental footprints.

The explosive growth of data and corporate digital transformation has kept IT professionals focused more on keeping up with increasing data storage capacity and controlling costs than on reducing their environmental load. The decades-old data storage product industry responded with storage systems still built on old magnetic disk technologies to deliver this capacity at the sacrifice of inefficient power usage and significant e- waste, among other factors. In contrast, Pure was unburdened by the compromises inherent in legacy platforms, and we were committed to building high efficiencies in all areas of our design from the start.