The value proposition of ECM is in transition. The promise of 1990s-architected ECM suites — to standardize all your content on a single ECM solution — failed to materialize. The complexity and inflexibility of these heterogeneous platforms never solved the original challenge of managing ungoverned and fragmented content stores — and make them increasingly unviable for today’s business needs.

Cloud-native entrants are a viable alternative, addressing the needs of both systems of engagement and systems of record, while also expanding beyond traditional ECM use cases. Forrester states that “2018 to 2019 will be a tipping point for content in the cloud… cloud-native entrants, such as Box, Dropbox Business, and Google Drive, now address content-centric use cases.” With the acceleration of Cloud Content Management, businesses are rethinking their content management strategies and take advantage of all that these newer, flexible vendors have to offer.

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