Key takeaways from the evolving CIO-CMO relationship
Marketing and IT are inextricably linked in understanding and enhancing the customer journey. Marketing’s role is clear: creating, improving, and maintaining a company’s brand to bring new customers into the sales funnel. And as marketing has moved into the digital era, its relationship with IT – from digital media to automation software to mobile apps – is more profound than ever.
As the leading decision-makers for their respective departments, Chief Information Officers and Chief Marketing Officers strive to improve every step of the customer journey. A strong relationship between the two departments is crucial to this, mutually benefitting the customer, employees, and the business.
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